- by Boss Hunting
- Mar 8th, 2016
- 2896 Views
It’s what you do in the dark that puts you in the light
If this doesn’t motivate you, nothing will.
Michael Phelps, the most decorated Olympian ever —with 18 golds in three Olympics — is back in this new spot for Under Armour, highlighting the dedication it takes for an athlete like him to hit the performance levels he does.
Phelps looks every part the ageing athlete vying for one last chance at glory (at the 2016 Rio Olympics) in the Rule Yourself campaign, showing everything it takes; from cupping, to weights, and of course laps upon laps upon laps, to get himself in tip-top shape ahead of the August games.
Check out Phelps’ emotional reaction to seeing the clip for the first time below.