As the quality of Apple's iPhones continues to improve, photography enthusiasts the world over are submitting to the reality that a dedicated travel camera just really isn't necessary any more. For the everyday snapper, iPhones can get the job done, and in recent years they've been doing it bloody well.

As most successful brands commonly do, Apple is taking to its own customer base to sell its product for it with a #ShotOniPhone challenge open for any budding photographer. Winners that have their work selected will be featured across both billboard and online advertising around the world.

Only ten photos will be selected from a panel of global judges. For the exact terms and conditions, hit up Apple's website. Here's a brief rundown of the comp's parameters.

Submitting Your Best Shot
Post your best photo taken on iPhone to Instagram or Twitter with the #ShotOniPhone hashtag to participate in the Shot on iPhone Challenge. Weibo users can participate as well using #ShotOniPhone#. In the image caption, note which model was used. Alternatively, you can also submit the photo in its highest resolution to shotoniphone@apple.com with the file format ‘firstname_lastname_iphonemodel.’ Photos can be straight from the camera, edited through Apple’s editing tools in the Photos app or with third-party software. Submissions for photos begins at 12:01 a.m. PST on January 22 and ends at 11:59 p.m. PST on February 7. You must be 18 years of age or older to participate, and this challenge is not open to Apple employees or their immediate families.

After watching the clip below, you might be inspired to take a quick scroll through your camera roll again.