With watch prices in both the retail and resale markets reaching stratospheric heights over the past few years, it’s easy to disregard the whole industry as overhyped and impossible to enter.
If you’re talking about Rolex and Patek then you might be right, but if you look at almost any other watch brand there are excellent options to be had. And, as these brand’s become more competitive, not only with one another, but also the smartwatch industry, new collections, boasting innovative movements and materials are being unveiled, and many fall below the AU$10,000 mark. Here are 12 great new watches under $10,000 in 2020.
Dornblüth & Sohn 99.0 – $5,800
If rare, handmade wristwatches tickle your fancy, Dornblüth & Sohn is a brand you need to know. With less than 10 employees producing only 120-180 pieces a year, entirely in house, it’s hard to imagine how they manage to price their creations as low as $5,800.
Over the border, Austrian couple Richard and Maria Habring hand-build roughly 150 watches a year under the brand name Habring2. Their timepieces start from $6,975 and are well worth a look.
OMEGA Seamaster Diver 300M – $7,100
The iconic Seamaster Diver was updated and refined last year, resulting in a package that not only blew its competition out of the water in regards to innovation and technical ability but one that might just be the best value buy on the market today.
Cartier Santos De Cartier – $9,350
At SIHH 2018, Cartier relaunched the famed Santos de Cartier, which Louis Cartier essentially invented for aviator and friend Alberto Santos-Dumont. The mid-size square wears a lot larger than it appears, especially on the wonderful interchangeable steel bracelet. Interestingly, prices differ substantially around the world.
Porsche Design 1919 Globetimer UTC – $9,650
I’ll be the first to admit that this inclusion is a curveball but the 1919 Globetimer is a truly compelling piece of kit. It features a contemporary and unique design, in Titanium, alongside a new in-house movement that allows the bi-directional setting of a second-time zone by plus or minus pushers. Bravo Porsche Design.
Chopard Mille Miglia GTS Power Control – $9,750
The Chopard LUC XP was one of my favourite watches of 2019 and I think the brand deserves a lot more recognition than it gets. The Mille Miglia GTS Power Control embodies Chopard’s relationship with classic automobiles and ‘the most beautiful race in the world’ in this limited run of 500 timepieces.
BVLGARI Octo Solotempo – $9,900
The BVLGARI Octo Solotempo represents the origins of the Octo line, characterised by its octagonal shape, minimalist design and titanium case. It’s a bold and intriguing choice, one that suggests a much higher entry price than it actually is.
Jaeger Le-Coultre Polaris Automatic – $10,400
The traditionalist within me says I should have included a Reverso in this list, but my lifestyle says the Polaris is a much better fit. Unfortunately, the RRP of the modern-day Memovox falls just outside the $10k mark, however, I’d hazard a guess that any local retailer would sneak the sale in under it if you asked nicely.