Long regarded as one of the world's premiere camera manufacturers, this week Leica dropped their most affordable (and possibly coolest) camera ever - the SOFORT - an instant 'Polaroid' style camera that comes in three awesome colours.
Priced at $399, the SOFORT is aimed at people who want to capture the world around them a little differently from everyone else with their iPhone cameras, but aren't looking to step up to a fully fledged D-SLR. Put simply, it's for people who want to have fun with their photos.
The Leica SOFORT will be available in Australia from November 2016. More details on the camera can be found here.