To commemorate the lifting of the sixth European Cup for English footballing giants Liverpool FC earlier this month, the entire team was presented with a full collection of 24k gold plated iPhones.
Modified by iDesign Gold, the 27 players, including manager Jurgen Klopp, each received the extravagant gift which is personalised with the name and squad number of each player, as well as the Champions League and Madrid final regalia.
The shiny customisations are available to all at Harvey Nichols, and start from £2,300 AU$4200), according to the iDesignGold website.
Heavyweight Boxer Tyson Fury and UFC star Conor McGregor are also past customers, along with other footballing greats such as Lionel Messi.
According to Sport Bible, the owner, Benjamin Lyons, started the project three years ago when he was in homeless accommodation in Scotland after his first business fell through aged 23. Now 27, his success story has seen him work with and provide products for some of the biggest names in world sport.