We all know The North Face as a brand made for the outdoors, most at home with a background of jagged mountains or rugged forest views.
Now, the brand is dominating the urban - and it's doing so exceptionally well. The result of an unlikely collaboration between The North Face and NYC-based Extra Butter is the "Night Crawlers" collection, a super sharp lineup of gear designed to rock the concrete jungle after the sun goes down.
"Growing up a New Yorker, I loved seeing films that had my city," says Bernie Gross, creative director for Extra Butter, "it made it feel like I was living in this movie-esque life everyday. The danger, the edge, just an overall energy that I've yet to experience anywhere else. It truly breeds the toughest of characters."
Bernie Gross and the Extra Butter team used that New York-local vibe to bring the "Night Crawlers" collection to life. Featuring a bold, cityscape print inspired by the New York after nightfall depicted in classic noir movies, the lineup features The North Face classics such as the padded Nuptse jacket, a half-zip, hooded version of the Denali fleece and the Denali pants. Also included is a Roos II sling pack, an umbrella and a beanie. Finally, to top things off is the Stetler jacket, a weather-proof shell with a quilted lining and custom branding on the sleeve.
"I wanted to take some of my favourite characters and films that took place in NYC and translate that into a timeless mood," he says. "My goal was for the collection to just immediately transport you to a back-alley scene of a classic NYC film."
Check out the full lineup below and head Extra Butter's website to place your order.