A$AP Rocky To Be The New Face Of Under Armour

A$AP Rocky has supposedly locked in a deal with Under Armour. In a power move from the traditionally sports focused brand, they have chosen the Harlem rapper to be the leading man for their new lifestyle line.

Although no official confirmation from either parties has been released, Susquehanna analyst Sam Poser reported it yesterday after noting that Under Armour lacked “that cool factor” earlier this year. The company experienced disappointing first quarter earnings this year and hopefully Rocky can help boost their sales to get back on top.