Lacoste Is Swapping Out Its Logo To Help Save 10 Endangered Species
— Updated on 15 June 2021

Lacoste Is Swapping Out Its Logo To Help Save 10 Endangered Species

— Updated on 15 June 2021
John McMahon
WORDS BY
John McMahon

French super brand Lacoste has just launched a uniquely special line of polo shirts in collaboration with the International Union for Conservation of Nature and its Save Our Species partnership.

The international group is known for worldwide conservation projects concentrated on ensuring the long-term survival of endangered species, their ecosystems and the people who coexist with them.

The 10 animals chosen for the limited line of polos are 10 of the most endangered species currently around the globe. Lacoste’s well-known crocodile is replaced by the aquita dolphin, Burmese roofed turtle, Northern sportive lemur, Javan rhino, Cao vit gibbon, Kakapo parrot, California condor, the Saola, Sumatran tiger and the Anegada ground iguana.

The animals will feature on a crisp white shirt over the left pocket area and retails for $185 USD. Stock levels are limited to the number of each particular species left in the wild. Shop the remaining shirts here.

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John McMahon
WORDS by
John McMahon is a founding member of the Boss Hunting team who honed his craft by managing content across website and social. Now, he's the publication's General Manager and specialises in bringing brands to life on the platform.

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