Levi's are showing off their epic variety of jean styles in one of the most down to earth ways possible. Instead of the standard models, the guys decided to use everyday Aussies from the music industry for the first locally shot campaign in over 10 years.
Entitled Live In Music, it highlights Levi's extensive range with an epic set of stories about the hard working individuals that are behind Australian music. It also displays the brand's wider application in the world, beyond fashion, interweaving years of history and support into protagonists who represent key elements of each different style. It's truly intriguing when you begin to dig beneath the surface, which you can here.
Levi's are also continuing their amazing support for rising Australians with the biggest ever music prize. With an annual prize pool of over $100,000, it's being launched in September as part of Big Sound Festival.
Check out some of our favourite Levi's styles from their extensive range below and pick some for yourself here.