“It’s the thought that counts”: possibly the most passive-aggressive thing you could say on Christmas Day, barely masking the bubbling disappointment as you rip open yet another misshapen package only to find a fresh pair of socks. Intentions were good, and good intentions are fine, but unless you’re a sharply skilled actor, it’s hard to feign excitement at something that isn’t exactly glowing with thought.
Things could’ve gone down differently if the gift-giver was wise enough to add an extra layer of effort and, in a radical act of thoughtfulness, put a part of themselves into that Christmas gift.
That’s not an assumption. A new study conducted by Vistaprint Australia has revealed that 80% of Australians think that a thoughtful and sentimental gift is more important, particularly in 2020, than one that is lavish and store-bought. And that makes perfect sense; it’s no surprise that this year has shown how easily a sense of normality can be ripped away, reiterating just how profoundly important it is to express love and gratitude for those closest to us, and have it expressed to us in turn.
That’s the sentiment that’ll drive Christmas this year, doubling down on solidarity and showing just how much those closest to us are worth.
We’re not saying you have to make a grand gesture like skydiving into the remote outback to pop a pressie to your loved one. Although Bachelor star, and noted date king, Locky Gilbert, certainly makes a convincing case in the video below – echoing the idea that an act as radical and dramatic as punching through the sky to deliver a personalised calendar is going to be infinitely more memorable than a plain package with zero effort.
For Christmas 2020, it’d be a mistake to forgo that personal touch amongst the feverish rush to pick the perfect gift. As the Vistaprint study reiterates, for the majority of Aussies a personalised pressie is seen as a way to genuinely share more happiness with friends and family. Plus, and perhaps most importantly, it lasts a great deal longer than anything without that indelible stamp of individuality.
On average, Aussies will keep a personalised gift for 18 years or longer, as opposed to something store-bought, which they would hold onto for about 9 years. Obviously, sentimental value is substantial enough to rubbish-proof any Christmas gift, irrespective of whether or not it sports a sizable price tag or not.
Even something practical like a T-shirt, mug, or even photo magnet could go down better this year than whatever fetches the highest price. As long as it’s been baked with love, and has the mark to prove it, what’ll be waiting at the end of that shredded wrapping paper won’t be a face of restrained disapproval, but sincere gratitude – maybe even a few stray tears.
Another nugget from Vistaprint’s findings all but guarantees this. A substantial 77% of respondents favour a useful item that is personalised, over something more indulgent. And getting into specifics, the tech company found that Aussies consider the most thoughtful gift of them all to be a customised photo book (you’re welcome).
As for how much to spend. The plus side is that the inexpensive tag on the most ideal customised gifts means that they can be given in addition to something else. The study revealed that Aussies are willing to spend $100 on a gift for family or someone special, $33 on friends, and $16 on work colleagues.
While those budgetary propositions may not be as open-handed as one might expect, they’re actually perfect targets to hit, allowing you to sketch a bit of yourself onto something practical like a t-shirt, wall calendar, or mug. Just hit up Vistaprint, use their tech wizardry to express yourself onto a practical blank-canvas gift, and maybe take some notes from Locky to add a bit of oomph to the value by going that extra mile.