New Balance Upping The Game With Release Of The ‘574 Sport’

New Balance’s latest offering for lifestyle orientated sneakers is about to drop. The ‘574 Sport’ is a fresh take on the iconic NB silhouette, perfectly in tune with current trends of the market. Featuring premium materials, an epic black or white nubuck colourway, sleek shape and the usual support you’d expect from the brand, the shoe finds a nice equilibrium between tradition and innovation.

Delving deeper into the design process, Shinichi Kubota (VP of Lifestyle and Enduring Purpose at New Balance) states that the “design team has re-interpreted one of New Balance’s best-selling shoes, while elevating key elements of the original DNA”. For NB it’s all about bringing that history to the forefront whilst exemplifying the company’s commitment to new technologies to create “future classics”.

The sneaker definitely lives up to that image, it’s nostalgic elements perfectly displayed throughout. So if you’re looking for something contemporary with a bit of a throwback, the 574’s are the perfect addition to the winter wardrobe. They even come in an epic retro shoebox.

Cop a pair of these bad boys from July 15th at, NB flagship stores and boutique retailers Lower Grounds, Highs and Lows, Above the Clouds, Incu, Laced and selected Hype stores.