Bursting onto the scene in 2012 as a Facebook & Tumblr page, Boss Hunting quickly captured the attention of young Australian males, delivering engaging and aspirational imagery to their social media feeds, on a daily basis.

Boss Hunting launched a website in April 2015 with the aim of delivering high-quality, hyper-relevant content to Australian men aged 18-40. In 2022, the website reached over 7 million Australian males and delivered 45 million page views across the site, while reaching over 110 million people on Facebook.

Since inception, Boss Hunting has amassed a social media following of more than 710,000 people – of which more than 53% are Australian – pushing unique videos in the men’s lifestyle space.

In summer 2020, Boss Hunting launched a fundraiser in response to the devastating bushfires and raised over $107,000 for the Red Cross. The brand was shortlisted for ‘Consumer Publication of the Year’ in the Mumbrella 2020 Publish Awards – the only year the team has entered. 

In 2023, BH was the pro-bono media partner for Nedd Brockmann’s solo run across Australia, delivering more than 5 million video views on original content, while supporting his key sponsors.


Boss Hunting provides content of a general nature designed for informational and entertainment purposes only. All products, services and businesses recommended are selected independently by our team, based on what we think our audience will like. You can read our full Editorial policy here.

We take pride in being totally transparent with our audience, thus any paid editorial placement by a manufacturer or retailer will be clearly marked with a Sponsored Content tag and clear disclosure.

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Boss Hunting Pty Ltd (ABN 30 161 368 985) is an independent publication by Luxity Media Pty Ltd. (ABN 48 625 597 471) founded and owned by, Jack Slade and James Want. For a full list of our team and their roles, please visit our team page.

Boss Hunting is a member of the Australian Digital Publisher’s Alliance, a not-for-profit industry association developed and run by leading independent digital-first publishers.

Our offices are located at 10/224 Commonwealth St, Surry Hills, 2010, NSW Australia. Feel free to visit us in person or contact us at +61 423 907 408 or our contact page.