IWC Schaffhausen Opens Its First Aussie Boutique In Melbourne

360 Collins Street has been annexed as a little part of Switzerland, the luxury watchmakers swooping in on Melbourne's renowned high-end shopping street.
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360 Collins Street has been annexed as a little part of Switzerland, the luxury watchmakers swooping in on Melbourne's renowned high-end shopping street.

A little part of Collins Street has been quietly annexed by Switzerland just recently, with luxury European watchmakers IWC Schaffhausen taking over the space for their first physical presence in the country.

The recently opened Melbourne boutique features macho monochrome colourways and a cosy interior; the eye-catching chandelier drawing in affluent shoppers perusing the high-end products on offer along the renowned shopping strip.

The strategic placement of the store, coupled with a refined Swiss elegance and minimal approach to product displays will likely trigger sizeable success for the brand. 

“With a large number of leading brands already established on this luxury shopping street and nearby arcades attracting many tourists, the location is culturally appealing for high-end shopping. With IWC Schaffhausen’s strong position in the Australian market, 360 Collins offers a home that truly reflects the status of IWC” says Brand Director of IWC Schaffhausen for Australia and New Zealand, Florian Gutsmiedl. 

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