Better known as the jeweller of choice for moguls, media barons, and conspicuous multi-millionaires, Jacob & Co. is now (apparently) getting into the real estate game with a new complex of luxury residences that is soon to tower over Dubaiโs not-insubstantial skyline.
In partnership with Emirati real estate conglomerate Binghatti, the New York watches & jewellery brand announced earlier this week that the two would be joining forces to create what it claims to be โone of the tallest skyscrapers in the worldโ.
Informally referred to as the โHypertower,โ the self-styled Burj Binghatti Jacob & Co Residences appears to be every inch the monumental edifice to excess and chintz youโd expect of the Arabov family. (Lest we forget: this is the same brand that casually makes things like a $780,000 triple-axis tourbillon that chimes The Godfather theme upon demand.)
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Located in the heart of Dubaiโs CBD, these Jacob & Co. residences will consist in the vast majority of two and three-bedroom units, in addition to five larger statement suites named for and inspired by the brandโs flagship timepieces including the Fleurs De Jardin, Astronomia and Billionaire.
At the time of writing, little is known about the specific layout and design of these residences; but buyers can be assured of the usual litany of white glove amenities. Spread out over multiple levels, residents will have access to a private membersโ club; infinity pool; sprawling wellness facilities and a 24-hour concierge service. Yโknowโฆ basically everything a budding Kendall Roy needs.
Thus far, most coverage from media outlets has focused on the Hypertowerโs facade โ and for good reason. Drawing on Jacob Arabovโs long history with gem cutting and intricate custom jewellery designs, the buildingโs outward structure (presumably to be built by Binghatti, with input from Jacob & Co.) will resemble various gem shapes that are important for the brand. In addition, the Hypertowerโs apex is wreathed in a number of diamond-esque spires, evoking the image of a fairy tale crown.
โBoth our brands are born from the sheer desire to achieve what breaks boundaries,โ said Muhammed Binghatti, CEO of the namesake real estate developer.
โThis is the apex of the luxury narrative in this evocative construction,โ he continues.
โA signature feature that adds further grandeur to [Dubaiโs] skyline.โ
