When rumours of an Aston Martin SUV surfaced a few years ago, lifelong fans like myself turned up their noses.
I'd written it off. Not another automaker subscribing to the soccer mum hype, I pleaded.
As the years ticked over, and the DBX started to take the form (albeit in the usual camouflage wrap), I winced with the thought of Aston Martin - who make some of the most beautiful cars in the world - sliding down this slippery slope past the point of no return.
Today, however, I bring you the Aston Martin DBX sans camouflage.
And I'll eat my words - Aston's first attempt at an SUV isn't that bad at all. In fact, it's surprisingly scrummy.
The fourth car in the British marquee's 'second-century plan' will begin at AU$357,000, plus on-road costs, and offer 550PS and 700NM of torque.
Transmitting this power and torque to the ground is a nine-speed automatic gearbox married to an all-wheel-drive system with active differentials.
Gawk at the gorgeous crimson red DBX in the photos below and let us know of your thoughts in the comments. Has Aston Martin done the SUV makeover right?
Customer deliveries for Australia are due to commence from mid-2020. See more at astonmartin.com.