Forget Happy Meal Toys: Mercedes Is Celebrating The ‘F1’ Movie With A Limited-Edition GT63
— Updated on 5 May 2025

Forget Happy Meal Toys: Mercedes Is Celebrating The ‘F1’ Movie With A Limited-Edition GT63

— Updated on 5 May 2025
Nick Kenyon
WORDS BY
Nick Kenyon
  • Mercedes-AMG have unveiled the 2026 Mercedes-AMG GT63 APXGP Edition at the Miami Grand Prix as a direct tie-in with F1 starring Brad Pitt and Damson Idris.
  • Strictly 52 examples will be produced, boasting a black and gold livery inspired by the fictional AXGP F1 team the Joseph Kosinski film is centred upon.
  • Official pricing for the 2026 Mercedes-AMG GT63 APXGP Edition remains TBC, though it’ll be significantly more than the $370,400 of the regular model.

When you’re deeply involved with a $300 million Hollywood blockbuster starring Brad Pitt, helmed by the Top Gun: Maverick director, and based on the world’s most popular motorsport… billboards and plastic knick-knacks simply won’t do. You’re going to have to go big or stay the f**k home.

That’s precisely why this past weekend at the Miami Grand Prix, the 2026 Mercedes-AMG GT63 APXGP Edition was unveiled as a stunning visual homage to Joseph Kosinski’s forthcoming F1 (but more specifically, the fictional APXGP team Pitt’s Sonny Hayes races for).

The exterior, rich in matte black with gold accents, complements a distinctive chequered flag graphic on the front fender; while additional gold accents flow seamlessly from the grille to the rear diffuser.

“F1 brilliantly intertwines the fictional APXGP team with the real-world Formula 1,” said Michael Schiebe, Chairman of the Board of Management of Mercedes-AMG GmbH and Head of the Mercedes-Benz G-Class & Mercedes-Maybach divisions.

“The thrilling storyline and realistic race footage will set moviegoers’ hearts racing. We’re excited to showcase our performance vehicles, including the dynamic AMG GT, in this high-performance setting. With the exclusive APXGP Edition, we’re creating a limited number of GTs that blend AMG’s excitement with the cinematic masterpiece F1.”

Inside, the theme continues with gold-tinged carbon fibre trim and black Nappa leather seats adorned with gilded contrast stitching. But the extraordinary level of detail doesn’t stop there: a gold-stitched AMG Performance steering wheel, gold accents on the dashboard and centre armrest, and even gold-lit AMG door sills elevate the cabin to another level of craftsmanship.

The 2026 GT63 APXGP Edition isn’t just a pretty face. Beneath the sleek exterior lies a 425kW twin-turbocharged 4.0-litre V8 which, paired with all-wheel drive, ensures it’s a loving marriage between form and function. Adding to the track-inspired look are 21-inch AMG wheels finished in matte Race Gold and carbon-ceramic brakes; the AMG Carbon Fibre and Aerodynamics packages offering a motorsport aesthetic with a carbon-fibre front splitter, rear diffuser, and fixed rear wing.

With only 52 examples built, complete with a “Limited Edition 1 of 52” badge to remind owners how exclusive the car is, the 2026 Mercedes-AMG GT63 APXGP Edition obviously targets the deep-pocketed car collectors. Official pricing hasn’t been confirmed, though it’s expected to be significantly more than the $370,400 of the current 2025 Mercedes-AMG GT 63 Coupe here in Australia.

F1 starring Brad Pitt and Damson Idris, on the other hand, arrives on June 26th, 2025.

Shop B.H. Magazine

Nick Kenyon
WORDS by
Nick Kenyon is the Editor of Boss Hunting, joining the team after working as the Deputy Editor of luxury watch magazine Time+Tide. He has a passion for watches, with other interests across style, sports and more. Get in touch at nick (at) luxity.com.au

TAGS

Share the article