There have been some bloody fantastic advertisements in recent memoryโฆ but letโs be real here. Car ads are generally about as bland and cookie-cutter as they come.
Which is why weโre throwing it back over a decade to the year 2007. This was (at the time) one of the most expensive advertisements ever made with Ferrari and Shell V Power taking centre stage.
The month-long production cut down to just a sub-two-minute long tribute video paid homage to Maranelloโs finest racing cars throughout history.
The result was a glorious symphony of raw sound which followed five different cars from Ferrariโs Formula 1 history as they tore through some of the worldโs most iconic cityscapes.
Interestingly enough, you might notice that Sydneyโs Sea Cliff Bridge โ which opened two years prior to filming โ copped a fair bit of airtime in the advert. Little would Ferrari know, that the same bridge would subsequently feature in almost every other Australian car ad from that point forward.
While all the racing cars were driven on location by Ferrari test drivers, Wheels Magazine reported that for the Australian leg of the ad, an anonymous local Ferrari enthusiast managed to wrangle his way behind the wheel.
Now thatโs a nice little claim to fame.
