Ahead of the 2021 Monaco Grand Prix scheduled to occur next weekend, Formula 1 has turned to Louis Vuitton for an entirely bespoke and devastatingly stylish Riviera-inspired trophy trunk.
In case the news somehow escaped you during your undoubtedly action-packed business week, Automobile Club de Monaco and the high-end French fashion house announced a multi-year partnership just a few days ago. Starting with the 78th edition, from this point onwards, one of Formula 1โs most coveted trophies will be paired with a custom-made LV-monogrammed carrier trunk.
โAt almost 300 km/h between the rails, itโs the Formula 1 Grand Prix that all drivers aspire to win one day,โ says Michael Burke, LV Chairman & CEO.
โToday, we are proud to be associated with the championship and to together start writing a piece of history. The trophy trunk epitomizes, โVictory travels in Louis Vuittonโ โ witnessing the next victories and continuing to carry legends.โ
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This yearโs Louis Vuitton x Monaco Grand Prix trophy trunk has been crafted in the Maisonโs Asniรจres studio just outside of Paris. Emblazoned with the very same shade of red as Monacoโs official flag with an embellished V to signify โvictoryโ โ extremely on the nose, I know โ itโs certainly a flex-worthy addition to what is already a flex-worthy award (the latter of which portrays an outline of the iconic circuitโs 19 turns).
But as pointed out by numerous fans of the motorsport โ present company included โ Louis Vuitton might as well cut to the chase and deliver it via express post to the doorsteps of Mercedesโ Sir Lewis Hamilton; that is unless Red Bullโs Max Verstappen manages to secure pole positionโฆ but even then itโs marginal. Delivery wonโt exactly cost much, either, given the 7-time world championโs primary residency is right around the corner from the track for, uh โ financial reasons.
Lights go out for the 2021 Monaco Grand Prix on the evening of May 23rd.
