Having spent the vast majority of his 47 years in the ocean, it only makes sense that human impact on our planet should inspire Kelly Slaterโs clothing label. After more than 20 years of sponsorship from Quiksilver, the 11-time world surfing champion and environmental activist chose to part ways with the brand to establish Outerknown, a project with sustainability at the core of everything the company does.
Since its launch in 2015, Outerknown has evolved from Kellyโs, and Co-Founder John Mooreโs passion for quality, transparency and social consciousness, championing recycled and organic materials to create a collection of everyday essentials for men and women, as well as innovative products like the worldโs first wool boardshorts, developed alongside Woolmark.
BH teamed up with THE ICONIC to dive deeper into Outerknownโs values and products with Simon Krite from The Brandroom (Outerknownโs Australian and NZ Partner).
Check out the clip below.
Shop Outerknown as part of THE ICONICโs Considered range at theiconic.com.au
This article is proudly presented in partnership with THE ICONIC. Thank you for supporting the sponsors who help make Boss Hunting possible.
