Isaac Quaynor Is Julius Marlow's Bet On Off-Field Confidence

There's a moment after every game where an AFL player stops being an athlete and becomes a man with dinner plans. Isaac Quaynor has decided to take that moment seriously.

Julius Marlow has just announced the Collingwood superstar as the face of its new Investment Collection, part of its premium range, which is a strategically deliberate choice on the brand's part.

Julius Marlow built its comeback campaign, "Own The Moment," entirely around that handover point, the siren goes, the boots come off, and suddenly you're at a function, a wedding, a mate's 30th, expected to look like you have your life together. Quaynor's own description of it: changing out of his boots after a game is "the ultimate reset." Most footballers treat that reset like a forced substitution. He treats it like a home game.

Quaynor has been building a reputation for this sort of thing for a while. His own words for it are "Footy, Fashion, and Fragrance," which is a bold personal brand for a bloke best known for shutting down opposition players, but he's backed it up over recent years. This is a man who's doubled down on mindset off-field, from the runway at Melbourne Fashion Week to his passion for fragrances on social media – look good, feel good, play well.

Three styles headline the drop: the Code and Coda dress shoes and the Colt Chelsea Boot, running $249.95 to $259.95. Sharp silhouettes, supple leather linings, and traditional craftsmanship intentions – such as leather soles rather than rubber – for a classic, timeless finish that gets better with age. This collection is about the kind of shoes that read occasion without shouting about it, built for a man who has somewhere to be but no intention of looking like he tried too hard to get there.

Quaynor's pitch for the brand isn't complicated. He's selling the flex of showing up dressed better than blokes twice his pay grade. Off-field confidence as a skill rather than an accessory. A guy who can read a zone defence and a room.

The collection launched at a cocktail evening in South Yarra on August 5, where Quaynor sat down with Matt Suleau for a Q&A that felt like two mates trading notes on why footy players dress worse than they should, and what it takes to fix that.

And the timing isn't an accident. With finals footy looming (Quaynor’s confident the Pies will be there) and Spring Racing not far behind, the Investment Collection lands online, and in-store at Myer nationally from today.

Quaynor's about to have a lot of big goals to dress for. Based on the early evidence, he's already kicking them.

juliusmarlow.com.au