Following a surprisingly popular series of co-branded pub activations in 2021, Palace is reteaming with Belgian beer juggernaut Stella Artois for a full capsule collection โ going live in the UK on June 28th, 11 AM BST.
Just in time for Wimbledon, this particular capsule has an appropriately tennis-themed lean: from coachโs jackets to short-sleeved polos, in an array of colourways thatโll get a nod of approval from the geezers at your local pub (itโs no coincidence that Stella is also the long-running official beer of Wimbledon).
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This go-round, Palace has even tapped a third partner in the guise of Slazenger. The British sporting goods labelโs most visible contribution is a tri-colour racket and canister of balls โ emblazoned with the Palace Artois signature.
As for our personal favourite: itโs hard to go past the co-branded gym bag. Loosely modelled after vintage tennis duffels, the exterior includes three external pockets. Perfectly sized for several cans of frosty-cool Pilsner.
The juryโs still out as to whether both brands will be bringing back the Palace Artois pop-ups to coincide with this latest capsule, but in the meantime, you can check out the full range of merch (and market-specific drop dates) at Palaceโs webshop below.
