Clearly now having embraced his oft-odious, always hilarious turn as billionaire scion Roman Roy, Kieran Culkin โ of Succession and The Cider House Rules fame โ has just been appointed the latest ambassador for textile titan-turned-luxury brand Zegna.
Tapped specifically to rep the Italian powerhouseโs luxury footwear collections, Culkinโs first appearance in the role sees him take to a lofty New York penthouse (an โembarrassment of footage,โ as one Mr Gregory Hirsch might say) wearing the Triple Stitch, Zegnaโs answer to the deluge of leisurely casual footwear options that have become a telltale signifier of the One (and-would-be-One) Percent.
Cleverly drawing on all the familiar aesthetic cues of the ubiquitous luxury sneaker (interwoven with Zegnaโs own unique sartorial heritage) the Triple Stitch feels like a younger, distant relative of the Lazyman brogue and Belgian slipper.
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One of the best performing โheroโ SKUs to be introduced by Alessandro Sartori (who has been Zegnaโs Artistic Director for the best part of a decade) it isnโt hard to imagine why the Triple Stitch has found a niche inside the wardrobes and monogrammed trunks of elite, private jet-chartering types.
Clean, streamlined and with just enough internal rigidity to outclass your average gym shoe โ these are made with a strobel construction โ Zegna has designed these Triple Stitches to be worn with the new-age tailored uniform that has been a creative bright spot of Sartoriโs these past few collections. Take a leaf of inspiration out of Culkinโs playbook, and wear these along with a matching cashmere overshirt-and-sweatpant combo.
Culkinโs appointment is the latest move by Zegna to strengthen its burgeoning โ232 Communityโ: an ambassador program named for the iconic road (of the same name) inside Oasi Zegna โ the companyโs 100-square-kilometre homestead in the Biellese Alps.
Joining a number of other young creative trailblazers such as Isaac Hempstead Wright and Italian hip-hop artist Marracash, Culkin is the latest 232 spokesperson to embody Zegnaโs knack for โbold decision making and a shared commitment to excellenceโ โ whatever that may mean in the context of prestige television acting.
