- LOEWE and On unveiled their first truly collaborative sneaker this week in the Cloudsolo.
- The two labels have collaborated on existing sneakers from the past, though this is the debut of a new silhouette.
- The LOEWE x On Cloudsolo sneaker will be available via On’s website from October 16th.
For the last three years, the teams at LOEWE and On Running have produced a series of white-hot limited-edition collaborations, using the latter’s existing signature styles. Now, for the very first time, we’re getting a sneaker from the two brands that’s been built completely from the outsole up with the LOEWE x On Cloudsolo sneaker.
Jonathan Anderson might have already moved on to his colossal new role at Dior, but you’ve got to hand it to him: at the helm of LOEWE, he recognised the potential in On sneakers nice and early. And it’s hard not to love the collaborations under his direction.
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What we have here, however, is collaboration at another level – stepping far beyond a recolour or a logo tweak into legitimately shared design DNA. It’s the first sneaker co-designed by both brands and one that LOEWE describes as “Spanish craft meet[ing] Swiss engineering.”
LOEWE x On Cloudsolo sneaker remains unmistakably “On,” featuring uppers constructed from technical mesh, while the midsoles are shaped using CloudTec material that’s been fused with Helion superfoam and the responsive Speedboard for comfort and efficiency. The shoe’s tongue features LOEWE’s signature “pebble” motif just above the sporty, elasticated laces to complete the design.
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In addition to the release of the LOEWE x On Cloudsolo sneakers – available in a range of colourways, such as black, white, turquoise, orange, and lime green – the two labels are also set to drop a range of performance-focused apparel this week. Garments featured in the collection include flocked anoraks, cargo trousers, base layers, and more; offering a line-up of stylish, easy-wearing gear perfect for your weekend walks, office commutes, or anything in between.
The LOEWE x On Cloudsolo sneaker will be available via On’s website from October 16th.
