ALDโ€™s Teddy Santis Reunites With New Balance For โ€˜MADE in USAโ€™ Season 2
โ€” Updated on 29 January 2023

ALDโ€™s Teddy Santis Reunites With New Balance For โ€˜MADE in USAโ€™ Season 2

โ€” Updated on 29 January 2023
Randy Lai
WORDS BY
Randy Lai

In his erstwhile guise as Creative Director of New Balanceโ€™s โ€˜Made in USAโ€™ department, Teddy Santis (better known for his own New York lifestyle & apparel brand Aimรฉ Leon Dore) has readied a follow-up to his inaugural footwear collection โ€“ this time built around an autumnal palette of drab olives, tans and navy.

Fittingly entitled โ€˜Season 2โ€™, Santisโ€™s latest romp with New Balance consists of three releases: each one a variation on the historic 990 silhouette. Originally released in 1982 โ€“ and conceived by New Balance to compete as โ€œthe single best running shoe on the marketโ€ โ€“ theyโ€™ve been been hit with a dose of Santisโ€™s signature sport-chic flair โ€“ bound to perform excellently alongside a variety of layered, cosy looks from his own brandโ€™s Fall/Winter 2022 collection.

The particular combination of โ€˜gray over tanโ€™ hues on display here is also meant as a hat-tip to New Balanceโ€™s archive โ€“ with online sneakerheads already pointing out how each โ€˜Season 2โ€™ 990 shares vague similarities with the popular โ€˜Made in Englandโ€™ 576 collection.

Teddy Santis New Balance
Pictured (left to right): Santisโ€™s latest 990v1, 990v2 and 990v3 models. Shaded here in subdued tones of navy, beige and olive.

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In line with previous positioning of New Balanceโ€™s โ€˜Made in the USAโ€™ collabs, these co-designed releases are among the priciest (and most well-built) styles the brand has to offer. Uniformly priced at $350, around 70 percent of the value attributable to these 990s comes from American materials and labour โ€“ including details like local-made mesh and premium pig suede.

On a sliding scale, the 990v1 appears to be the most casual model in this upcoming drop, whereas the โ€˜v2 and โ€˜v3 adopt a more performance-orientated posture that matches up with the addition of tougher support systems (ABZORB and ENCAP respectively). A cursory poke around online retailers reveals these Santis-designed 990s have largely already sold out abroad, though determined shoppers down under will have another chance to cop later this month โ€“ when New Balance Australia is scheduled to release a handful of stock on 27 October. You can sign up to be notified at the link below.

Teddy Santis New Balance

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Randy Lai
WORDS by
Following 6 years in the trenches covering consumer luxury across East Asia, Randy joins Boss Hunting as the team's Commercial Editor. His work has been featured in A Collected Man, M.J. Bale, Soho Home, and the BurdaLuxury portfolio of lifestyle media titles. An ardent watch enthusiast, boozehound and sometimes-menswear dork, drop Randy a line at [email protected].

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