Longines Plants Its Latest Flagship Boutique In The Heart Of Sydney
โ€” 4 July 2024

Longines Plants Its Latest Flagship Boutique In The Heart Of Sydney

โ€” 4 July 2024
Nick Kenyon
WORDS BY
Nick Kenyon

This week, Longines joined the line-up of prestigious Swiss watchmakers in the heart of Sydneyโ€˜s retail precinct with the opening its flagship boutique in Westfield CBD (beneath the iconic Sydney Tower Eye).

It marks the fifth Longines-dedicated retail front in Australia, offering an elevated and elegant shopping experience for Sydneysiders and visitors alike. The brand new 138-square-metre space enjoys twin entrances from both Market Street and Pitt Street Mall; and is immediately recognisable thanks to its multi-dimensional blue and white facade.

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As youโ€™d expect, Longinesโ€™ flagship boutique in Sydney is brimming with the brandโ€™s latest novelties. But it also contains several showcases that detail the history of the Saint-Imier watchmaker and its ongoing commitment to equestrian sports. Inviting, relaxed, and luxuriously presented, this is one location thatโ€™s well deserving of its flagship status.

โ€œIt is with great excitement that we continue to develop our retail presence in Australia,โ€ said Longines CEO Matthias Breschan in a statement. โ€œOur new Sydney flagship boutique illustrates our pursuit of progressiveness and transformation, all the while retaining an enduringly elegant and timeless essence.โ€

โ€œWe are proud to offer our Australian customers as well as our international customers passing through Sydney, the opportunity to discover the unique world of Longines, the brandโ€™s rich heritage and its vast range of timepieces, in a tailor-made space staffed by qualified advisers. We place great importance on creating a unique environment to ensure that each visit is a special and unforgettable experience.โ€

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Offering watches, the brandโ€™s eyewear range, as well as straps and bracelets, the Longines flagship boutique is a must-visit the next time youโ€™re in Sydneyโ€™s CBD.

Address: Shop 2025, Westfield Sydney Shop front on Market Street Cnr Pitt St Mall &, Market St
Contact: (02) 8043 4005
Opening Hours: Monday โ€” Wednesday (9:30 AM โ€” 7 PM); Thursday (9:30 AM โ€” 9 PM); Friday โ€” Saturday (9:30 AM โ€” 7 PM); Sunday (10 AM โ€” 7 PM)

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Nick Kenyon
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Nick Kenyon is the Editor of Boss Hunting, joining the team after working as the Deputy Editor of luxury watch magazine Time+Tide. He has a passion for watches, with other interests across style, sports and more. Get in touch at nick (at) luxity.com.au

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