Here we have the Tag Heuer Connected Modular 45, the eventual blend of Swiss luxury watchmaking and Silicon Valley technology. It was inevitable, unfortunately, and weโre still unsure how we feel about this.
An age old style of timekeeping has finally been uprooted. Technology has penetrated even those quintessentially classic aspects of daily style and practicality to a point where youโre seeing words like โTag Heuerโ and โsmart watchโ in the same sentence.
At first glance we sighed in defeat. Where can the class of a time-honoured piece of simple equipment go from here? We explored a little further and were intrigued with what we found.
Powered by Android Wear in a mammoth collaboration with Google and Intel, Tag Heuerโs Modular 45 may carry the stigma of past Apple and Samsung smart watches, but flaunts an unparalleled aesthetical appeal unlike its competitors.
Assembled in La Chaux-de-Fonds, like all watches of the superior brand, itโs water resistant up to 50 metres and is integrated with Google maps calibrated through the watchโs GPS system.
It boasts voice command, Google Translate, push notifications and entertainment options such as fitness and music capabilities. Nothing too special of note there, yet itโs compatible with iPhone IOS 9 or later, so fear not Apple loyalists.
What is pulling us towards actually liking the Tag Heuer smart watch is that its completely customisable. There are over 4000 different combinations available and you can change the straps, faces and colours to match or contrast your style for the day.
The timepiece also connects to the personalised Tag Heuer app to think of things that probably arenโt too important and sync your lifestyle with whatโs happening around you.
As for smart watches generally, the jury is still out for us on that one. But man, you canโt deny this little beauty is just so slick and sexy.
