Located in Sรถlden, Austria is the โ007 Elementsโ museum โ a wonderful real-life journey that pays homage to the story and success of the James Bond franchise. Whatโs the coolest thing about it? Itโs built into the side of a mountain, right next to the filming spot for one of Spectreโs most visually stunning scenes.
The museum was officially opened on July 12th of last year with a little help from current Bond it-girl, Naomie Harris (Moneypenny in Skyfall and Spectre) along with the team that made the whole project possible.
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One member of this team includes art director Neal Callow, who worked heavily on Casino Royale, Quantum of Solace, Spectre, and Skyfall. With some assistance from Optimist Inc., Callow has created a truly marvellous cinematic experience that explains how the world of Ian Flemingโs Bond evolved into the on-screen sensation it is today.
The approximately 14,000 square feet of space is situated right next to the ICE Q, the restaurant which acted as Hoffler Klinik for 007โs visit to Dr Madeleine Swann in Spectre. If youโve seen the film, youโd know that the view from this spot by itself is worth paying money for.
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Once visitors have had their breath taken away by the insane view, they will enter the Ballistic Corridor entrance, which resembles the barrel of a gun. Scattered with gear, gadgets, and guns (thereโs obviously plenty of cars as well, but it didnโt work with the alliteration), the visitorโs tour of the facility is guided by a healthy slew of Bond heavyweights that culminates in the Legacy Hall โ a collection of the greatest 007 moments in the franchiseโs lengthy history.
The physical journey before the metaphorical journey isnโt easy. Conde Nast suggests flying from Munich, Salzburg, or Vienna to the town of Innsbruck. From there, drive to Sรถlden, where a shuttle will take you to Sรถlden Resort. Finally, a cable car will drop you off right at the top of the mountain, 3,050 meters above sea level. And just as easy as that, youโre there!
With sponsors like Jaguar, Land Rover, and Omega, 007 Elements could afford to set their prices fairly low at just โฌ22 ($31 AUD) for adults and โฌ12 ($17) for kids. Be warned, however, this price tag obviously doesnโt include the financial and physical burden of actually getting to the spot. But something tells us it would all be worth it.
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