B.H. Does priceless: Three Days, One Yacht, & The Best Beach In Australia

We've been fortunate enough to tick a lot of boxes at Boss Hunting. Omakase above the clouds at Aman Tokyo. Helicopter pub crawls across the Top End. A weekend in Monaco where nobody remembers Grand Prix Sunday. The office threshold for genuine awe has crept uncomfortably high since B.H. began over 12 years ago.

So when Mastercard asked us to curate a priceless Experience – one worthy of the name, and your time – we didn't start with what. We started with who. Because the dirty secret of luxury is that the most expensive hotel suite in Australia is just a room if you're staring at the ceiling alone. What makes something truly priceless is the people beside you when the sun melts into the horizon, and you hear the chooonk of an oversized bottle of bubbles popping that you'll talk about for years.

That's why we're kicking things off in the Whitsundays. Not because it's easy, but because it's arguably the most stunning stretch of coastline in the country – 74 islands enveloped by turquoise water, and the kind of scenery that makes even the most experienced globetrotter crack a humbling smile. Consider this your formal invitation to experience it properly, made possible by priceless.com and our friends at Sea Raes.

priceless, Afloat

Here's the pitch in a sentence: two nights and three days aboard a private luxury yacht, all-inclusive, with your nearest and dearest, island-hopping through the Whitsundays. Exceptional food, only the best behind the bar, watersports on tap, a full crew at your beck and call – all bookable through priceless.com. This is completely customisable around your group, your pace, and your very reasonable request to have a jet ski session waiting for you before breakfast.

The Yacht

Sea Raes is a 101ft tri-decker with an air of elegance about her, commissioned in 1996 and recently elevated once more with an interior design by Tamsin Johnson.

Across four guest cabins (a master, a VIP, and dual twin cabins), up to eight guests can enjoy both impossibly spacious living areas and genuinely intimate saloons. Feasting on the aft-deck is a thrice-daily treat, and the flybridge, come golden hour, becomes the best rooftop bar in Australian waters.

Your crew includes a 24/7 private chef, a dedicated stewardess, a skipper who knows every hidden cove and quiet anchorage the Whitsundays keeps secret from the day-trippers, and a deckhand to facilitate the good times. Sea Raes is the venue, the hotel, and the restaurant – and she's better at all three than most places on land.

The Itinerary

The beauty of a private charter is that nothing's fixed and everything's possible in the white-sand playground of the Whitsundays. That said, here's a rough sketch of how three days might unfold – if you can tear yourself away from the swim platform.

Day one kicks off mid-morning with boarding and a welcome spread that immediately sets the tone: think fresh seafood, charcuterie, and ice-cold Peronis sweating in the palm of your hand. From there, you're cruising out through the islands – likely anchoring in a sheltered bay off Hook Island for a snorkel or paddleboard on the fringing reef. As the sky darkens, try your hand at hooking a Giant Trevally as cadres of them band together to aggressively hunt down bait fish in the underwater lights of the yacht.

Day two is where it gets properly elevated. Jet skis and paddleboards are on standby for the restless types, while the more spiritually advanced among your group can post up with a book and a glass of something cold or strongly caffeinated. Midday, the crew sets up a beach picnic on a secluded stretch of sand – white linen, fresh lobster, the works – because eating a lobster roll on a beach you arrived at by tender is the kind of energy we're trying to bottle here. If the conditions are right, Hill Inlet at low tide is the sort of place that genuinely doesn't look real.

Day three wraps with a leisurely brunch cruise back to the Hamilton Island marina, weaving through the channels one last time and giving everyone just enough time to plan the next one.

The Exclusive Drop

Priceless Experiences come with priceless perks, and this one's a beauty: a magnum of the new Bollinger PN VZ19 – Reim’s latest vintage Pinot Noir expression – chilled and waiting for golden hour. Paired with freshly shucked oysters on the flybridge while the sky turns pink over the Coral Sea, the salinity of this drop in particular is a standout from Bollinger.

You won't find this pairing or this format on any menu. It's exclusive to bookings made through priceless.com, and it is, frankly, indulgent in the best possible way.

How To Book

The Boss Hunting priceless Whitsundays Experience aboard Sea Raes is available to book now at priceless.com. Pricing starts from $44,000 per charter, with a maximum of 8 adults, and includes all food, drinks, watersports, crew, and that rather special magnum of Bollinger. We might even throw in two.

Spots are limited in such a high-demand winter charter season. Once you’ve moved through the priceless.com payment portal, you’ll be directed to Sea Raes’ concierge team to secure your preferred dates and process payment.

How good.

priceless.com