Supreme has just been evaluated as a company worth around $1 billion by private equity firm, the Carlyle Group. Details have been sparse, but facts are now coming to light that are slowly being gathered to infer more about the on-going dealings.
Supreme founder, James Jebbia, has definitely confirmed the acquisition of a minority stake in the company by the Carlyle Group, allegedly coming to 50% of the entire business. With this 50% stake being priced at around $500 million, in addition to Supreme's $100 million debt, that would put Supreme's enterprise valuation of about $1.1 billion.
Sources indicate all the smoke and secrecy has been an intentional effort on the part of Jebbia, fearing "... if the sum became public knowledge, it could hurt the street cred Supreme has meticulously cultivated since its establishment."
While further information on Supreme's numbers, specifically of their profitability, is a rather large question mark, they have apparently projected earnings of $100 million, with the current valuation being ten times that amount. Turns out that exclusivity does pay.
On a related note, Supreme has also just released their highly anticipated Brooklyn box logo t-shirt online without any warning. They have since sold out, and all for a wholesome and charitable cause. As stated on their website, all proceeds were to be donated to the recovery efforts in Puerto Rico. Puerto Rico, of course, having suffered the recent destruction of Hurricane Maria, rendering many without power or supplies. Classy move, lads.