Seth Rogen Terrifies Unsuspecting Grocery Shoppers To Promote Sausage Party

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On the day that highly-anticipated Sausage Party is released in the US, Seth Rogen has set out to terrify grocery shoppers by being the voice behind animatronic food to show that 'food has feelings,' and the results are hilarious.

The movie, an R-rated animation created by Rogen and his comedic team combines the writing ingenuity we're all used to with the sentient of food being slaves to greedy humans. The reviews are so far so good.

Watch Rogen lend his voice to items such as bread, cantaloupe and sausage in this laugh out loud prank that sees him absolutely nail a hipster while he's at it.