Jeremy Clarkson has never been one for half measures, and it sounds like whatever follows Clarkson's Farm won't be either.
Speaking at the Royal Television Society's London Convention this week, the former Top Gear presenter revealed that any project that comes after the immensely popular Prime Video series has “to be something bigger to stand out to protect us from this onslaught from underneath.”
"It has to be unbelievably ambitious. Where people go, 'What the f–k are you doing? That's incredible.’"
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It’s not exactly surprising given Clarkson built an entire career on getting exactly that reaction.
In Top Gear's 2007 US special, he, Richard Hammond, and James May painted slogans like "Man love rules OK" and "Hillary for President" on each other's cars, heading through America’s less-than-forgiving red states like Alabama and were run out of a petrol station by locals throwing rocks.
He parked a Toyota Hilux on top of a tower block that was about to be demolished, and later drove one to the magnetic North Pole. And let's not mention the business in Argentina, where a Porsche 928 with the number plate H982 FKL got the entire crew chased out of the country during the 2014 Patagonia special.
More recently, Clarkson’s hobby farm in the Cotswolds became the subject of one of Amazon's biggest ever shows, with an inordinate number of people, not only in the UK, but across the globe, strangely obsessed with the familiar exploits of Clarkson and a new cast of countryside locals getting up to some timely mischief.
So what’s next? Driving a car to the Moon? Sinking a submersible to find the lost city of Atlantis? Whatever it is, the bar’s already sitting pretty high.