The Swiss watchmaker's re-brand doing plenty for this Summit collection.

Breitling CEO Georges Kern has been busy. The Swiss timekeeper has just unveiled the second new collection so far this calendar year at their Breitling Summit in London. The new Breitling Premier collection reintroduces the iconic 1940’s ‘Premier’ name and styling while also being “the first modern Breitling collection dedicated to everyday elegance.”

The new Breitling Premier Collection continues the success of the 'Transocean', a watch that has broadened the brand's appeal by attracting buyers less concerned with aviator and diver watches and a personal favourite of ours. Following Breitling’s “land” design with influences from the original Premier family, five stunning contemporary additions now further the manufacturer’s already extraordinary lineup.

The collection includes two chronographs, a day and date model and a class time-only automatic with small second subdial. The finale of the collection is a striking Chronograph with British Racing Green dial to celebrate Breitling’s long-standing partnership with Bentley Motors.

Check out the new collection below and read more at The Versatile Gent: Breitling Premier Collection Showcases Stylish New Brand Direction