RIMOWA has just reunited with Moncler for a collaboration you surely wonโt be forgetting anytime soon. A collaboration that quite literally makes a statement, given the inclusion of an LED ticker that actually allows you to program in a custom message.
This creative product of both the LVMH-owned brand and Moncler comes complete with a digital imprint, and has been dubbed โREFLECTIONโ by the style powerhouses. An obvious allusion to the polished, aluminium shell finish that is supposed to resemble a mirror.
โRIMOWA is delighted to join Moncler for a project that pushes the boundaries of both housesโ frameworks,โ says Alexandre Arnault, son of LVMHโs chairman โ Bernard Arnault.
โFor us, Moncler Genius is a natural fit as it highlights some of RIMOWAโs most enduring values and links the innovative with the timeless. Itโs been an exciting opportunity to exchange creative approaches and explore novel ways of integrating technology into modern travel.โ
In terms of the bold and eye-catching draw โ the LED ticker โ RIMOWAโs official site description has stated this nod to transport hubs around the world as well as the overarching theme of travel is a โโฆ reflection on the state of personal communicationsโฆโ and the โโฆ social media messages that populate our digital domainsโฆโ.
And while weโre not too sure about how much all that resonates with us personally, what we will say is this: itโd be bloody handy to have your name and whatnot flashing on the side while youโre standing around waiting at the airport baggage carousel. Something like that is generally pretty hard to miss.
Despite being the centrepiece of the RIMOWA x Moncler collaboration, it is actually possible to detach and remove said LED ticker if you find the prospect of flashing lights on your luggage a littleโฆ loud. But in all honesty, if youโre even remotely considering this collaboration, itโs almost solely because of the ticker. Letโs not kid ourselves here.
Inside each suitcase, youโll also find an exclusive silver packing cube within Monclerโs signature padded nylon fabric, plus a neon yellow luggage tag and belt for more practical reasons. That isnโt to say, however, that they arenโt as stylish to the rest of the kit.
The RIMOWA x Moncler โREFLECTIONโ suitcase will officially be available by June 2020.
Find out more at rimowa.com.
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