When Larry David, the Social Assassin himself, used a "Make America Great Again" hat to get out of plans he had unwillingly committed to - I questioned what the hell hope there was for the rest of us.
It was a desperate but ingenious way out, only after his initial "big goodbye" life hack fell flat.
A "big goodbye" is when you purposefully ignore someone throughout an event but give them a grandiose goodbye as you exit.
Larry always spotlights the absurdity of our day-to-day behaviour and the ridiculous social obligations we reluctantly endure. He is as irritating, selfish and cringeworthy as he is charming - but I absolutely feel him on this one.
We are all guilty of saying 'yes' when we really mean 'no', and then desperately trying to wrangle ourselves out of it.
We feel conflicted between what they want us to do, and what we want to do. It can be with anyone; a boss, a mate, a family member or a partner, and most of us just cave to avoid the confrontation and looking like an asshole.
Despite the hilarity, surely it's got to be easier to say 'no' than sporting a Trump hat.
Why do we do it?
It's got a name - 'Normative Social Influence.'
We are wired to get along, and it goes all the way back to our hunter-gatherer days. It was the difference between surviving with the tribe or getting ditched solo in the Sahara.
Deep down, we care what other people think of us. We have an ingrained need to please.
- We don't want to disappoint anyone or feel uncomfortable, us or them.
- We fear the FOMO of saying no.
- We don't want to seem rude or like a dickhead.
- No to (X) but I can do (alternative)
- No, but (X) might be interested
- I can possibly make this work if you could help me out with (X)



