LeBron Jamesโ€™ Beats By Dre Investment Made US$700 Million
โ€” Updated on 18 May 2023

LeBron Jamesโ€™ Beats By Dre Investment Made US$700 Million

โ€” Updated on 18 May 2023
Garry Lu
WORDS BY
Garry Lu

As it turns out, LeBron Jamesโ€˜ and Beats by Dre have collectively made an absolute killing. Multiple sources are now indicating the formerโ€™s investment in the latter resulted in โ€“ get this โ€“ a US$700 million payday.

Up until this point, many had assumed the NBA superstar held nothing more than a small stake in Beats Electronic; a stake which he received circa 2008 in exchange for being an ambassador. When Beats Electronic was acquired by Apple in 2014, it was widely reported James secured an equity cash payout of approximately US$30 million.

Those initial reports were, however, off the mark due to one crucial detail. A detail few were privy to. James wasnโ€™t just an ambassador with a small stake as compensationโ€ฆ he was also a silent investor. So when old mate Tim Cook came knocking at Dr Dre and Jimmy Iovineโ€™s doorsteps with that juicy US$3 billion cheque, King Jamesโ€™ cut was naturally a little more than US$30 million. +2,233.33% more to be precise.

RELATED: How LeBron James Became The First Active NBA Player To Achieve Billionaire Status

This staggering revelation comes to light thanks to former teammate and close friend, Kendrick Perkins. Perkins recently appeared on the Runninโ€™ Plays: A Golden State Warriors Podcast where he spilled the multi-million dollar beans.

โ€œThe crazy thing to me about LeBron James is that he is the chosen one in life,โ€ Perkins stated on the podcast.

โ€œI tell him all the time, โ€˜I really hate you. I hate you!โ€™ And heโ€™ll be like โ€˜What you mean, Perk?โ€™ โ€˜I hate you because everything you touch turns into gold!โ€

โ€œEven when we were gambling with playing cards, he would always winโ€ฆ He really is the chosen one.โ€

No arguing with that there. This isnโ€™t exactly the first time Jamesโ€™ investment outside of basketball has paid off in spades. In 2011, he acquired a 2% stake in Liverpool FC worth around US$6.5 million. Fast forward to 2018 and that very same stake had a revised value of US$32 million.

Safe to say both LeBron James and Beats by Dre are living fairly stress-free relative to the rest of us schmucks.

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Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]

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