Behold: Archie Rose Just Launched Australiaโ€™s First Individually Tailorable Whisky
โ€” 22 March 2023

Behold: Archie Rose Just Launched Australiaโ€™s First Individually Tailorable Whisky

โ€” 22 March 2023
Randy Lai
WORDS BY
Randy Lai

As part of its continued (and prolific) commitment to individually tailorable spirits, Archie Rose is unveiling what it dubs a โ€œglobal-first whisky personalisation serviceโ€.

Part of the Tailored Spirits Range, this new whisky gives consumers around the world โ€“ crucially, not just in Australia โ€“ the ability to commission their own unique whisky; with deep customisation options ranging from flavour profile to the labeling that goes on your individual bottle.

The release expands on the award-winning Sydney distilleryโ€™s bespoke cask program; and at time of writing, will give dram lovers the ability to tinker with the proportions of three distinctive โ€œ100% Australianโ€ malts. These consist of an orchard fruit-inspired โ€˜NSW Paleโ€™ malt; a smoke-laden โ€˜Native Stringybarkโ€™ malt; and a chocolate malt that is rich in flavours of stout, dark cacao and coffee beans.

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According to Dave Withers, Master Distiller at Archie Rose, the goal with Tailored Whisky was to โ€œdemocratiseโ€ the custom ordering process: something that traditionally, can get very expensive alarmingly quickly โ€“ with prices for โ€˜new makeโ€™ barrels starting at around $5,000.

The companyโ€™s unique individual โ€œmalt streamโ€ process and activation of a second distillery in 2021 (located at Botany) have been central to achieving this new initiative; and itโ€™s exciting to imagine the dozens of possible permutations that whisky enthusiasts will be able to craft โ€“ even using just the 3 Aussie malt strains that are available upon release.

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Randy Lai
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Following 6 years in the trenches covering consumer luxury across East Asia, Randy joins Boss Hunting as the team's Commercial Editor. His work has been featured in A Collected Man, M.J. Bale, Soho Home, and the BurdaLuxury portfolio of lifestyle media titles. An ardent watch enthusiast, boozehound and sometimes-menswear dork, drop Randy a line at [email protected].

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