As part of its continued (and prolific) commitment to individually tailorable spirits, Archie Rose is unveiling what it dubs a "global-first whisky personalisation service".
Part of the Tailored Spirits Range, this new whisky gives consumers around the world - crucially, not just in Australia - the ability to commission their own unique whisky; with deep customisation options ranging from flavour profile to the labeling that goes on your individual bottle.
The release expands on the award-winning Sydney distillery's bespoke cask program; and at time of writing, will give dram lovers the ability to tinker with the proportions of three distinctive "100% Australian" malts. These consist of an orchard fruit-inspired 'NSW Pale' malt; a smoke-laden 'Native Stringybark' malt; and a chocolate malt that is rich in flavours of stout, dark cacao and coffee beans.
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According to Dave Withers, Master Distiller at Archie Rose, the goal with Tailored Whisky was to "democratise" the custom ordering process: something that traditionally, can get very expensive alarmingly quickly - with prices for 'new make' barrels starting at around $5,000.
The company's unique individual "malt stream" process and activation of a second distillery in 2021 (located at Botany) have been central to achieving this new initiative; and it's exciting to imagine the dozens of possible permutations that whisky enthusiasts will be able to craft - even using just the 3 Aussie malt strains that are available upon release.
