Donโt let anyone tell you otherwise โ thereโs nothing unmasculine about enjoying a sweeter alcoholic beverage. In 2019, masculinity can mean whatever you want it to mean.
Either way, Jack Danielโs has just made it easier to enjoy your fruitier flavoured drinks with less judgement from your mates with the launch of their new Tennessee Apple Whiskey.
Why the sudden release of a flavoured whiskey, you ask? Well according to Jack Danielโs Global Director, Casey Nelson, thereโs never been a better time.
โThe past eight years, the flavoured whiskey category has really continued to explode and show some very impressive growth,โ says Nelson.
โAnd Jack Danielโs has played a big part in that, starting with the launch of Jack Danielโs Tennessee Honey back in 2011.โ
In the US alone, it has been reported that flavoured whiskey is currently โbiggerโ than flavoured vodka.
โItโs been about five years since we released something new in the space and we felt like the timing was right for us to offer our friends of Jack a new way to enjoy Jack Danielโs.โ
Jack Danielโs Tennessee Apple Whiskey is 35% ABV and is recommended to be served chilled, neat, or in a cocktail. And for any of you concerned about whether itโs up to scratch on the old palate, fear not. This combination of apple with โwarm caramel and toffeeโ followed by a โrich and smoothโ finish (with just a hint of toasted oak) is sure to do the trick. But donโt just take our word for itโฆ
โTennessee Apple couples the character of our Jack Danielโs Tennessee Whiskey with the taste of crisp, green apples,โ says Jack Danielโs Master Distiller, Jeff Arnett.
โItโs like a freshly picked apple in a glass of Jack.โ
But the only way to know for sure is to try it yourself. So go forth and report back with results in the comment section.
Jack Danielโs Tennessee Apple Whiskey is currently only available in the US. Fingers crossed this one makes it onto the shelves of your local Dan Murphyโs soon!
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