Patrón El Cielo Takes Flight With A Sky-High Australian Launch

Patrón El Cielo Takes Flight With A Sky-High Australian Launch

Boss Hunting
Boss Hunting


Until now, we’d never been to a tequila event that didn’t have a margarita on the menu; which should speak volumes to the quality of Patrón’s El Cielo, its new prestige silver tequila that’s just landed in Australia.

The highest open-air rooftop bar in Sydney, Crown’s CIRQ, greeted guests as they stepped out of the elevators with a signature serving of Patrón El Cielo on ice with nothing but a humble slice of orange. Bold move, and a tasty one at that.

The latest hero in the Mexican powerhouse’s famed lineup of additive-free tequilas literally translates in English to “the sky.” The more ethereal interpretation of the phrase – woven together with a bit of Mayan folklore and religious legend – lands on “the heavens.” Perhaps a nod to Patrón El Cielo’s perceived weightlessness when sipped and smooth finish on the palate when drunk with appreciation.

But despite its celestial namesake and premium price point, it’s still very much the classically down-to-earth Patrón tequila we’ve come to know and love, crafted entirely by hand.

It bottles passion, quality, and above all, fun. It’s fun to sprinkle on a freshly shucked Sydney Rock Oyster or enjoy in a ginger rosé spritz while watching the spring sun go down from 26 floors above the harbour city.

Patrón El Cielo’s Australian launch was kicked off by local duo Flight Facilities, who delivered the grooves until late, with the likes of Gavin Rubinstein, Peter Bol, and Natalie Roser toasting to the launch of Patrón El Cielo alongside 200 guests.

Made from the finest Blue Weber agave grown in some of the highest plantations throughout Jalisco, this tequila goes through a four-time distillation process that unlocks a natural sweetness never before tasted in a silver tequila.

There’s no doubt Patrón El Cielo will be the elevated drinking experience of this summer – best enjoyed for a celebration with friends or to simply sharpen life’s everyday moments.

Unlock this sweet, pure, and downright enjoyable dram for yourself in select venues across Australia now, and when Patrón El Cielo hits shelves at Vintage Cellars and Dan Murphy’s from mid-October.

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