In what is perhaps the greatest April Foolโs activation weโve come across to date alongside the VB kicks (AKA โThe Ultimate Shoeyโ), The Glenlivet has broken convention with โThe Goonlivet.โ
Presenting the award-winning 12-year-old single malt whisky in a format thatโll undoubtedly resonate with Aussie consumers, this fantasy release features a gold tap for easy-pouring and foil bag to preserve all 1.5 litres of the goods. Complete with that signature premium design weโve come to/grow fond so of.
โThe new format is a natural evolution of everything The Glenlivet brand stands for โ to reach a new style of whisky drinker,โ said Eric Thomson, Global Marketing Director of Pernod Ricard.
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While youโll probably have a hard time getting your hands on The Goonlivet given itโs almost completely fictitious โ although weโre hoping theyโll take a page out of VBโs playbook and bring it to life somewhere down the line due to overwhelming demand โ the scotch brand has enough decency to offer a consolation prize instead of straight-up dangling the carrot (although theyโre not far off).
To celebrate the playful little ruse, this very weekend, the folks over at internationally-renowned Sydney establishment Maybe Sammy will be serving up โGoon Fashionedโ cocktails to set ya right.
Sarah Proietti, ALIA Bartender of the Year & Venue Manager at Maybe Sammy said: โItโs a game changer. Itโs so easy to make and serve cocktails, whilst The Goonlivet creates a new kind of theatre behind the bar โ as it clearly stands out.โ
Check out the faux landing page below (and dream about what couldโve actually been).
