Thereโs an argument to be made that shit is getting just a little too convenient. Today, itโs fast food delivered to your doorstep almost instantaneously. Tomorrow, weโre those couch-bound units from Wall-E. It certainly doesnโt help that KFC Australia is now using delivery drones to drop off those dirty fixes of even dirtier birds.
Partnered with the Alphabet subsidiary known as Wing, the pilot program has already been launched in Queensland โ namely the Southeastern suburbs of Logan Central, Kingston, Underwood, Slacks Creek, and Woodridge. The domestic branch of the Colonelโs network has confirmed it plans to expand this service to nearby locations, potentially beyond.
โDrone delivery is an amazing technology and something we see becoming more accessible in the future, so weโre thrilled to have partnered with Wing,โ says Kristi Woolrych, Chief Marketing Officer of KFC Australia.
โItโs an interesting space to be in, and weโre excited to see what lies ahead. Weโre looking to target customers that want convenience and the capabilities of this service truly showcase the future of delivery.โ
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Once an order is placed via the Wing delivery app, itโll be prepared at a KFC kitchen, then picked up from the designated Wing Australia site by drones, before cruising away at speeds of up to 110 km/h. The drone will hover above its destination and lower the payload using a tether, which automatically releases it to the ground in a safe manner (all without ever having to land).
According to Wing themselves, the proprietary drone software performs and analyses 15 million simulations each day to detect changes in both weather and terrain, stress test the delivery systems, as well as โcontinually improve the routingโ to customise optimal pathways to reach customers.
โWeโre excited to be teaming up with KFC to expand their delivery options for customers by taking its customer favourites to new heights, through the skies of Logan, Queensland โ the drone delivery capital of the world,โ says Dave Ojako-Pettit, City Manager of Wing Queensland.
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โWeโve seen a significant increase in use of our on-demand drone delivery service in South East Queenslandโฆ with many customers finding on-demand drone delivery especially useful as they stayed home and relied on our contactless service to deliver the things they needed.โ
โWeโve seen customers receive their food at their homes in mere minutes from placing their order via the Wing app, which is amazing,โ adds Woolrych.
โGetting up off the couch to whip up a snack could take longer. Significantly less than traditional delivery.โ
โYou know the future truly is here when you can get hot fresh Kentucky Fried Chicken delivered by a drone from the click of a few buttons.โ
Dangerous. Very dangerous.