KFC Has Begun Delivering With Drones In Australia
โ€” 15 February 2022

KFC Has Begun Delivering With Drones In Australia

โ€” 15 February 2022
Garry Lu
WORDS BY
Garry Lu

Thereโ€™s an argument to be made that shit is getting just a little too convenient. Today, itโ€™s fast food delivered to your doorstep almost instantaneously. Tomorrow, weโ€™re those couch-bound units from Wall-E. It certainly doesnโ€™t help that KFC Australia is now using delivery drones to drop off those dirty fixes of even dirtier birds.

Partnered with the Alphabet subsidiary known as Wing, the pilot program has already been launched in Queensland โ€“ namely the Southeastern suburbs of Logan Central, Kingston, Underwood, Slacks Creek, and Woodridge. The domestic branch of the Colonelโ€™s network has confirmed it plans to expand this service to nearby locations, potentially beyond.

โ€œDrone delivery is an amazing technology and something we see becoming more accessible in the future, so weโ€™re thrilled to have partnered with Wing,โ€ says Kristi Woolrych, Chief Marketing Officer of KFC Australia.

โ€œItโ€™s an interesting space to be in, and weโ€™re excited to see what lies ahead. Weโ€™re looking to target customers that want convenience and the capabilities of this service truly showcase the future of delivery.โ€

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Once an order is placed via the Wing delivery app, itโ€™ll be prepared at a KFC kitchen, then picked up from the designated Wing Australia site by drones, before cruising away at speeds of up to 110 km/h. The drone will hover above its destination and lower the payload using a tether, which automatically releases it to the ground in a safe manner (all without ever having to land).

According to Wing themselves, the proprietary drone software performs and analyses 15 million simulations each day to detect changes in both weather and terrain, stress test the delivery systems, as well as โ€œcontinually improve the routingโ€ to customise optimal pathways to reach customers.

โ€œWeโ€™re excited to be teaming up with KFC to expand their delivery options for customers by taking its customer favourites to new heights, through the skies of Logan, Queensland โ€“ the drone delivery capital of the world,โ€ says Dave Ojako-Pettit, City Manager of Wing Queensland.

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โ€œWeโ€™ve seen a significant increase in use of our on-demand drone delivery service in South East Queenslandโ€ฆ with many customers finding on-demand drone delivery especially useful as they stayed home and relied on our contactless service to deliver the things they needed.โ€

โ€œWeโ€™ve seen customers receive their food at their homes in mere minutes from placing their order via the Wing app, which is amazing,โ€ adds Woolrych.

โ€œGetting up off the couch to whip up a snack could take longer. Significantly less than traditional delivery.โ€

โ€œYou know the future truly is here when you can get hot fresh Kentucky Fried Chicken delivered by a drone from the click of a few buttons.โ€

Dangerous. Very dangerous.

KFC Drones Australia Wing

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Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]

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