In an attempt to promote the return of its "big New Yorker" pizza, Pizza Hut has went and snatched the title of the "World's Biggest Pizza," by presenting a beastly 68,000-slice pizza at the Los Angeles Convention Center. Currently on its way to being immortalised in the Guinness Book of World Records, what is now the world's biggest pizza has a footprint of around 14,000 square feet (1,300 square metre) and, as far as marketing gimmicks go, is an impressively disgusting sight.
The world's biggest pizza - produced by Pizza Hut and Youtuber Eric Decker (popularly known as Airrack) - is made up of 5,869 kg of dough, 2,244 kg of marinara sauce, over 3,991 kg of cheese, and around 630,496 pepperoni. That's enough to give anyone concerned with food wastage more than a few palpitations, although Pizza Hut CEO David Graves has gone on record to say slices of the world's biggest pizza will be donated to local food banks in the local Los Angeles community.
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Pizza Hut created a massive pepperoni pizza and broke a Guinness World Record pic.twitter.com/RWNE0IscEO
"The great thing is none of it's going to waste," said David Graves.
"Breaking the world record for the world's largest pizza just felt like the right thing to do to celebrate bringing back our largest pizza. So, that's why we did it."
While it's not exactly comparable to an army of Borat impersonators dancing in mankinis on Bondi Beach, we'll have to give Pizza Hut some credit for the herculean effort. As per CNN, a hardy team of workers had to lay down layers of dough in the Los Angeles Convention Center before painting on tomato sauce and then layering the toppings before baking the pizza was baked in pieces.
Pizza Hut has knocked off the previous record-holder, which was a 1,261 square metre, gluten-free pizza - nicknamed Ottavia - produced in 2012 by a group of Italian chefs.
