Shoei Unveils Full AR Helmet That Displays Calls, Direction, & Speed In Your Visor
โ€” 27 November 2025

Shoei Unveils Full AR Helmet That Displays Calls, Direction, & Speed In Your Visor

โ€” 27 November 2025
Nick Kenyon
WORDS BY
Nick Kenyon
  • Japanese helmet maker Shoei has revealed the GT-Air 3 Smart helmet with a built-in heads-up display.
  • The new technology was developed in collaboration with the French company EyeLights.
  • The Shoei GT Air-3 Smart is currently available and costs โ‚ฌ1,199 (AU$1,860).

Shoei has unveiled the first motorcycle helmet with a visor-mounted head-up display, developed with French AR specialists EyeLights. The GT-Air 3 Smart helmet displays key data in the top-right of the riderโ€™s field of view including speed, turn-by-turn directions, and incoming calls.

EyeLights reckons that keeping your eyes up and on the road โ€“ rather than regularly glancing down at your speedo or phone for directions โ€“ the GT-Air 3 Smart helmet can improve reaction times by more than 32%. Crucially, this isnโ€™t a bolt-on science project, with the nano-OLED projector, rechargeable battery, mic, Bluetooth headphones, and wiring all fully integrated from the factory to keep a sleek profile and Shoei fit.

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Thereโ€™s a communication unit that runs online or via mesh intercom for group rides, it plays nicely with Siri and Google Assistant, and it feeds off a companion app on your phone for navigation, GPS-accurate speed and messages. Underneath all of this new tech, you still get a proper Shoei, which meets both DOT and ECE 22.06 certifications, while the shell, comfort, and aerodynamics remain on point.

Perhaps the only downside to the Shoei GT-Air 3 Smart helmet is the price, with it set to cost โ‚ฌ1,199 (AU$1,860). If youโ€™ve been riding for a while, youโ€™ll know thatโ€™s a solid chunk of change, especially when most brands recommend replacing helmets every five years.

However, if you ride big distances (or are getting a bit older and have noticed your reaction times slowing a touch), Shoeiโ€™s visor HUD looks like the smartest lid on the market.

Shoei GT-Air 3 Smart

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Nick Kenyon
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Nick Kenyon is the Editor of Boss Hunting, joining the team after working as the Deputy Editor of luxury watch magazine Time+Tide. He has a passion for watches, with other interests across style, sports and more. Get in touch at nick (at) luxity.com.au

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