Since 2022, RIMOWA, the esteemed German maker of suitcases and daily bags (in a range of backpack, toted, and crossbody styles) has offered a lifetime guarantee on its nigh-indestructible products. Yet another way in which the Cologne-based Maison is showing its appreciation for travellers who demand the best, the scope of this program remains pretty much unparalleled.
Where most brands do the bare minimum to meet legally mandated manufacturing warranties, the RIMOWA lifetime guarantee was formulated with a philosophy of permanence. In plain speak, that means a product warranty that accounts specifically for the emotional value travellers ascribe to luggage when itโs gone through the wringer, accompanying them on lifeโs most memorable journeys.
The trademark luggage โwith the groovesโ, a huge part of any RIMOWA caseโs appeal resides in its strong yet lightweight construction. But whether you prefer the innovative touches and roomy size of the โCheck-In Lโ, or canโt get enough of the capacious โClassicโ cabin bag in iconic silver aluminium, wear and tear is inevitable โ something every seasoned flyer knows all too well. Each RIMOWA suitcase is designed to take on the shape of travellersโ adventures. Every dent, scratch, and sticker tells a story โ and a powerful few of these have been masterfully captured for the Maisonโs new A Lifetime of Memories campaign.
The Lifetime Guaranteeโs emphasis on embracing aesthetic imperfection, and the role that it plays in shaping every travellerโs style, is at the core of these four films lensed by filmmaker Fenn OโMeally. The campaign is both a tasteful product showcase (for ultra-durable trolleys like the โOriginalโ Trunk) and a love letter to the many personas who make up the RIMOWA family โ gastronomists, musicians, and the artist with canvases in their carry-on.
The respective suitcases of each of these seasoned globetrotters have become synonymous with their travel identities and are adored for their imperfections. Judging by all the well-worn grooves and fraying stickers, itโs not a stretch to imagine that this is luggage that has been repaired and reinvigorated โ perhaps even rescued โ with the aid of RIMOWAโs longstanding client care. On a deeper level, the cases are essentially gatekeepers to their travel companionโs wealth of memories on the road, in the air, and across the seas.
โThe campaign marks a new trajectory for RIMOWA as a brand,โ says Emelie De Vitis, Chief Marketing Officer at RIMOWA:
โWeโve very proud to show the beauty of [our] suitcases at every stage, as treasured and loved companions that have real and meaningful lifetime memories attached to them.โ
In tandem with RIMOWAโs โRe-Craftedโ program โ an initiative that encourages clients to recycle pre-loved baggage for a leg up on their next purchase โ the brandโs lifetime guarantee gives the German marque a competitive edge with those who work, play and live between borders. Beyond all of the obvious warranties that safeguard each suitcaseโs functionality, RIMOWA owners are able to call upon a vast international network of in-store repairers, with more than 100 points of sale worldwide.
Running concomitant to this unrivalled global network is an emphasis on helping travellers find the โfastest and best [repair] solutionโ possible. That means, in stark contrast with numerous other luggage brands, RIMOWAโs in-store experts are trained to make most basic repairs on the spot โ because a broken spinner wheel or malfunctioning telescopic handle shouldnโt put a dent in your itinerary.
You can learn more about the RIMOWA Lifetime Guarantee, or register your own RIMOWA suitcase (using its unique serial number) here. Please note that only luggage purchased after 25 July 2022 is eligible for this warranty.
Get lost in the beautiful world of RIMOWA in the campaign video above, and explore the core range at the link below.
This article is sponsored by RIMOWA. Thank you for supporting the brands that support Boss Hunting.
