When it comes to merging form with function, RIMOWA has led from the front for well over a century. The brand has constantly pushed the limits on design and durability to cement itself as the gear of choice for discerning travellers worldwide.
Its latest offering, the Original Bag, arrives as the next exciting leap forward in evolving how we carry and move around the world.
Itโs everything you love about RIMOWAโs iconic luggageโsleek grooves and an unmistakable aluminium finishโshrunk down into a cross-body bag thatโs all about streamlining your everyday essentials. The brandโs greatest hits blended for a daily, approachable package that feels at home in the hand or over your shoulder when moving through city streets or the airport lounge.
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Carry it by the leather handle when youโre going for a Don Draper look, or sling it across your body with the adjustable leather strap when you need both hands free. Inside, the bag is lined with lush Italian leather and offers just enough space for your essentialsโa zipped pocket for the small loose stuff, slots for your cards, and room for your phone or tablet.
The Original Bag will come into its own when travelling, as youโll have all your priority gear such as your passport, camera, and boarding pass within armโs reach, rather than locked away in your cabin bag. When hustling for another espresso or Aperol spritz while kicking back on holiday, this new kit will keep your valuables safely locked away.
To mark the launch, RIMOWA has rolled out a campaign thatโs as chic as the bag itself. Directed by Jordan Hemingway and shot by the talented Thornfeldt sisters, The Original Bag campaign offers a fresh take on urban exploration with style icons Liu Wen and Central Cee as they navigate the city with the Original Bag in tow.
Like all great products from the Maison, the Original Bag is crafted in Germany and is launching with the option of a classic Silver or suave Black treatment. We wouldnโt be surprised (and to be honest, canโt wait) if it soon popped up in other RIMOWA colourways like Titanium. Itโs available now from RIMOWA stores and online, priced at $3,110.
