- Lewis Hamilton launched his curated lululemon capsule at Emporium Melbourne ahead of the Australian Grand Prix.
- The seven-time World Champion greeted a fierce crowd of Tifosi for his first official appearance of race week.
- The edit features Hamilton’s go-to training pieces across menswear and womenswear.
Lewis Hamilton hit Emporium Melbourne ahead of the Australian Grand Prix to launch a curated capsule of his favourite lululemon gear. The Tifosi presence was fierce and loud outside the boutique, welcoming the seven-time Formula 1 World Champion for his first official media appearance for the weekend’s season opener at Albert Park.
The Lewis Hamilton Edit – a hand-picked capsule of the lululemon pieces Hamilton actually trains, runs and lives in – launched at the brand’s Emporium Melbourne flagship on Wednesday, with Hamilton himself on the ground to meet fans and check out the collection.
The edit spans menswear and womenswear, with every piece chosen by Hamilton for its technical performance and clean, elevated aesthetic.
“I like how this shirt moves with me. It’s strong, flexible, and built for the kind of training that demands both.”
Lewis Hamilton, Ferrari Formula 1 Driver and lululemon ambassador
Standouts include the Metal Vent Tech Short Sleeve ($89), a sweat-session staple the champion swears by, the License To Train Short ($99) with a mesh waistband engineered to stay light when things heat up, and the Repper Short Sleeve ($79).
Hamilton wasn’t the only big name in attendance either. AFL captains Max Gawn and Jy Simpkin also turned up, and with the Grand Prix weekend now in full swing, the timing couldn’t have been sharper for another huge Melbourne sporting moment.
If you want to cop the collection before it’s gone, head to lululemon Emporium, where it’s exclusively available in store, or jump online now.
