- Legendary Italian fashion label Loro Piana is officially entering the Australian market.
- Opening doors in February 2026, its maiden boutique will be found within Westfield Sydney.
- As the favoured label of countless successful individuals, Loro Piana is known for expert craftsmanship, liberal use of cashmere and vicuรฑa, as well as its timeless designs.
There are a handful of luxury clothing brands that stand head and shoulders above the rest in both gravitas and influence โ Italian-founded Loro Piana being one such label. In fact, Loro Piana essentially kick-started the โquiet luxuryโ obsession of 2021, when Successionโs Kendall Roy (Jeremy Strong) rocked its Vicuรฑa and baby cashmere baseball cap; at the time, it wouldโve cost you US$1,395 (AU$2,000).
While quiet luxury/stealth wealth might now be dead, Loro Pianaโs cachet has only grown since; the brand remains a key sartorial indication that youโve โmade itโ โ itโs the go-to choice for the likes of Jeff Bezos, Daniel Craig, Pedro Pascal, David Beckham, Brad Pitt, Jeremy Strong (who must have really dug his Succession wardrobe), among others.
Now, Loro Piana is officially debuting in the Aussie market, which wonโt just mark an expansion of LVMHโs presence Down Under (Loro Pianaโs owner as of 2013), but also signifies confidence in Australiaโs purchasing power.
The inaugural collection to be showcased in the boutique is Loro Pianaโs Spring/Summer 2026 line-up, which promises to cross, โthe span of the season, from the last colds of wintertime to the full blast of the heat, and the places where they fully manifest, from the city to resort locations, following a trail in which colour holds the narrative.โ
Plenty of details have yet to be confirmed, though we do know the first Loro Piana boutique in Australia will be located in the heart of Sydneyโs CBD at Westfield Sydney. The specific date when doors open, however, is still TBC โ but we do know itโll land sometime in February 2026.
