— 1 December 2023

Louis Vuitton Sails To Hong Kong For Pharrell’s Sophomore Menswear Collection

— 1 December 2023
Randy Lai
WORDS BY
Randy Lai

Between the million-dollar drone show (culminating in celestial images of a rider-less surfboard cresting atop a blue wave) and a procession of liveried junks that plied Victoria Harbour for days beforehand, it was clear Pharrell had Hong Kong’s maritime legacy firmly in mind for his first pre-fall menswear show at Louis Vuitton.

Only the newly minted creative director’s second overall show at the Maison so far, Men’s Pre-Fall 2024 was a suitably glossy affair: set amidst the iconic Avenue of Stars, Hong Kong Island’s cyberpunk vistas looming in the background.

Technically the first time Louis Vuitton has ever staged a Hong Kong fashion show in its 169-year history, Pharrell’s sophomore effort is being treated by Asia-based industry watchers as a sign that it’s, finally, “full steam ahead” for the territory’s luxury goods business. (Dior recently announced it will be holding a similar presentation of pre-fall menswear in the city, early in 2024.)

RELATED: Dakar, But Make It Fashun — Louis Vuitton’s Pre-Fall 2023 Men’s Collection

The guestlist was a tome for pop culture junkies: stuffed to the gills with regular Pharrell associates such as Verbal and Pusha T. Other notable attendees included Margaret Zhang, the Aussie-born EIC of Vogue China; legendary Hong Kong actor, Chow Yun-fat; and Felix, of ‘Stray Kids’ fame.

Given the commercial expectations that underline any menswear offering at LV, it was great to see a handful of well-delineated and fleshed-out themes at the core of this Pre-Fall collection. Pharrell explored new facets of established cultural archetypes: like dandified ‘Sailors’, dressed up in sharp double-breasted suits emblazoned with the Maison’s iconography; and luxe ‘Surfer’ bros, turned out in matching Hawaiian shirt-and-short combos.

Bags were, predictably, among the show’s most propulsive conversation starters: starting strong with an original, seemingly hard-cased crossbody number and a few baguette-shaped numbers woven in raffia.

Check out a selection of our favourite looks of the Louis Vuitton Pre-Fall 2024 menswear below, or alternatively — watch the full show via the video up top.

(Image Credit: Daniele Oberrauch // Gorunway.com)
(Image Credit: Daniele Oberrauch // Gorunway.com)
(Image Credit: Daniele Oberrauch // Gorunway.com)
Randy Lai
WORDS by
Following 6 years in the trenches covering consumer luxury across East Asia, Randy joins Boss Hunting as the team's Commercial Editor. His work has been featured in A Collected Man, M.J. Bale, Soho Home, and the BurdaLuxury portfolio of lifestyle media titles. An ardent watch enthusiast, boozehound and sometimes-menswear dork, drop Randy a line at [email protected].