Car enthusiast or not, thereโs something undeniably curious about the smell of petrol. On paper, it shouldnโt appeal to our olfactory senses in the slightest. In practice, thereโs just something so damn alluring about it. Now, thereโs a different kind of Ford Fragrance catering to that exact desire, rich with gasoline scented goodness.
The premium fragrance โ hilariously dubbed Mach-Eau โ comes after a Ford-commissioned survey revealed one in five drivers would miss the smell of petrol above all else, if they were to make the switch from traditional to electric vehicles. An additional 70% admitted theyโd also miss the smell of petrol โto some degree.โ
โ[Itโs] designed to help usher these drivers into the future of driving through their sense of smell,โ explains Ford.
โRather than just smelling like petrol, though, Mach-Eau is designed to please the nose of any wearer โ a high-end fragrance that fuses smoky accords, aspects of rubber, and even an โanimalโ element to give a nod to the Mustang heritage.โ
RELATED: Arnottโs Teases The Release Of Shapes Perfumes
Formulated by Olfiction, Mach-Eau features almond notes owed to the presence of benzaldehyde, which is commonly associated with car interiors; and rubber notes from para-cresol, which is obviously associated with tyres. Blended with other ingredients like blue ginger, lavender, geranium, as well as sandalwood, you can also expect smoky, metallic, and further rubbery accents. The aforementioned animal element apparently gives the โimpression of horses.โ
โJudging by our survey findings, the sensory appeal of petrol cars is still something drivers are reluctant to give up,โ says Jay Ward, Director of Ford (Europe Product Communications).
โThe Mach Eau fragrance is designed to give them a hint of that fuel-fragrance they still crave. It should linger long enough for the GTโs performance to make any other doubts vaporise too.โ
There is, however, a major catch. At this stage, the Ford Mach-Eau fragrance isnโt available to purchase. Though itโs to our estimation that like previous marketing stunts, if thereโs a loud enough demand for it online, weโll eventually see it hit shelves.
Whoโs up for holding Ford Mustang Mach-E GT sales ransom?
