“Does anyone have any chalk?” André 3000 reportedly asked when he first encountered Moncler’s Re/Icons 2026 collection, a contemporary look back into the fashion house’s celebrated archives headlined by four styles from Moncler’s pioneering past.
Before long, the artist and designer immortalised his artistic flair against the campaign’s black backdrop, drawing a sweeping mountain landscape straight from his imagination. Moncler loved it, incorporating the moment into the campaign’s central messaging: Don’t just follow a path. Create your own mountains. It’s safe to say Moncler had found their man.
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Technically formidable but seemingly disinterested in technicality for its own sake, André 3000 carved out his own unique path in the musical world with chart-topping bangers set against melodic flutes and creative lyrics that traversed the spectrum of modern music and culture.
He sang, he rapped, he married funk and soul with gospel and hip-hop. He wore wigs and costumes, and didn’t let the fact that he was throwing out bars over pop tunes and synth keyboards define his boundary-pushing, genre-bending discography.
It’s a rare thing for an artist to follow their own path these days; whether through the award-winning solo years or as one half of the iconic duo OutKast, André 3000 has always confidently taken the left turn. The perfect partner, then, for Moncler, the Italian clothing giant whose pioneering principles often encourage it down the path less travelled.
After all, pioneers go first, so others can follow. It’s something we’ve seen from the Italian/French powerhouse since its launch in 1952.
With French Alpine DNA, Moncler made a name for itself through practical mountaineering equipment – sleeping bags, tents, and down jackets – and, since its 2003 acquisition by Italian entrepreneur Remo Ruffini, has been well and truly integrated into the here and now.
Revealed during Paris Fashion Week, the new Moncler Re/Icons collection is a deep dive into the brand’s archives to where it all began – the mountains – bringing some of its most popular pieces into today’s contemporary wardrobe.
The collection is headlined by the Karakorum, first developed in 1954 for the Italian expedition that achieved the first successful ascent of K2, alongside the Verone, a defining piece of 1980s Milanese street culture, the Himalaya, which debuted in 2009 and helped establish the modern Moncler Maya, and the Tibb, an instantly recognisable down gilet from the same decade.
Against an exclusive soundtrack for the campaign – André 3000’s first music release since the 7 Piano Sketches EP in 2025 – each has been reinterpreted with contemporary fabrics, updated proportions, and considered archival details, including a label featuring Vittorio Sella’s celebrated 1909 photograph of K2.
For the first time, too, Re/Icons moves beyond outerwear, introducing a broader wardrobe of ready-to-wear, accessories, and alpine-inspired eyewear.