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[DEMO] Custom Content Blocks: A Full Reference Guide

Every custom block type available in the Boss Hunting editor — pull quotes, callouts, product cards, FAQs, embeds, image blocks, and key takeaways — all in one place.

By Admin

8 April 2026 · 2 min read

This article exists as a living reference for editors and developers. Every block type available in the Boss Hunting Studio is demonstrated below, in the order they appear in the editor toolbar. Use this as a cheat sheet when building new articles.

1. Summary / Key Points Block

The Summary block sits at the top of guides and long reads. It gives readers a scannable overview before they commit to the full piece.

Key Takeaways

  • Use it at the top of long readsReaders decide within seconds whether to continue. A summary block earns their commitment.
  • Keep each point to one sentenceThe heading does the heavy lifting. The body adds a single clarifying detail.
  • Limit to 3–5 pointsMore than five points defeats the purpose of a quick summary.

2. Callout Box (4 tones)

Callout boxes pull critical information out of the body text. There are four tones — use the one that matches the intent of the message.

ℹ️ Info — General context or background

Use the Info callout for need-to-know background that isn't urgent. Great for pricing notes, availability caveats, or technical specs the reader should be aware of.

Tip — Actionable advice

Use the Tip callout when you want to give the reader something they can act on immediately. Buy this. Book here. Do this first.

⚠️ Warning — Something to watch out for

Use the Warning callout to flag a gotcha, a common mistake, or a caveat that could cost the reader money, time, or embarrassment.

🔥 Hot Take — A strong opinion

Use sparingly. The Hot Take callout is for a genuine editorial opinion that's worth calling out from the body text. Don't water it down.

3. Pull Quote

Pull quotes break up long body text and add visual rhythm to the page. Use them for a line from an interview subject, a striking stat, or a strong editorial line that deserves more prominence.

A great watch doesn't tell you the time. It tells everyone else something about you.

Gerald Genta, legendary watch designer

4. Image Block (with caption & credit)

The Image block is for in-article images — separate from the featured image. It supports alt text for accessibility, a caption displayed below the image, and a photo credit.

A demonstration of the in-article image block
The image block supports a caption like this one — displayed in italic below the image. · Photo: Boss Hunting

5. Video / Embed Block

The Embed block handles YouTube, Vimeo, Instagram, and other embeddable URLs. Paste the URL and add an optional caption.

This caption appears below the embedded video.

6. Product Card

Product cards are ideal for roundups, gift guides, and buy-now moments within an article. Each card has a name, brand, price, short description, image, and a CTA button.

Rolex

Submariner Date

$17,100

The benchmark dive watch. 41mm Oystersteel case, Cerachrom bezel, and a movement that needs no introduction. This is the one everyone is referencing when they talk about 'a watch'.

View at Rolex

7. FAQ Block

FAQ blocks are great for SEO — they often appear as rich results in Google. Use them at the bottom of guides and buying advice articles to capture question-based searches.

Frequently Asked Questions

How many custom blocks does Boss Hunting support?

Seven: Summary/Key Points, Callout Box (4 tones), Pull Quote, Image with caption, Video/Embed, Product Card, and FAQ Block. Each has a dedicated editor UI in Sanity Studio.

Can I use multiple callout tones in one article?

Yes. Info, Tip, Warning, and Hot Take can all appear in the same article. Use them contextually — don't use a Hot Take callout for neutral information.

Do FAQ blocks improve SEO?

Yes. FAQ blocks render with FAQ schema markup, which can trigger rich results in Google search — expanding the article's search footprint beyond its primary keyword.

That's every block. This article is an internal reference — keep it unpublished and use it to test rendering, styling, and new block types as the editor evolves.

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